Every day, we all send and receive dozens (if not hundreds) of emails. And, if you’re like me, you probably spend a lot of time thinking about the best way to structure and format them so that they both look good and get results.
One element of email that can be particularly important – but often difficult to get right – is the subject line. A good subject line can help your email stand out in a crowded inbox, and increase the likelihood that it will be read. But what makes a great subject line? And how can you make sure yours are effective?
In this post, we’ll take a look at some of the best cold email subject lines out there and explore what makes them work. We’ll also give you some tips on how to create your own successful subject lines. Read on to learn more!
Why Cold Email Subject Lines are Used?
There are a number of reasons why cold email subject lines are used. First, they help to get the attention of the recipient. With so many emails being sent every day, it can be difficult to stand out from the crowd. However, a well-written cold email subject line can help to grab the attention of the recipient and encourage them to open the email. Second, cold email subject lines can help to build rapport with the recipient.
By personalizing the subject line, you can show that you have an understanding of their needs and interests. This can help to establish trust and create a more positive impression of your brand. Finally, cold email subject lines can also be used to increase click-through rates. By including a call to action or a relevant offer, you can encourage recipients to click through to your website or landing page.
Best Cold Email Subject Lines
- For press: “Best [industry] articles of the week”
- For prospecting new clients: “Introducing [Your Company]!”
- For job seekers: “Recent grad looking for full-time opportunities”
- For networking: “Coffee Catch Up?”
- For sales: “Special Offer for [Prospect]”
- For content promotion: “Thought you’d love this article!”
- For event promotion: “Save the Date – [Event Name]”
- For product promotion: “Time-Sensitive Offer – [Product Name]”
- For webinars: “You’re invited to my upcoming webinar!”
- Just because: “Happy Friday!”
- Urgency email: “Time is running out to get…”
- Customer feedback request: “How are we doing?”
- Contest announcement: “[Prize] up for grabs!”
- New product launch announcement: “[Product] is live!”
- Flash sale announcement: “[Sale] starts now!”
- Free shipping announcement: “[Free Shipping] on orders over $[amount]”
- Price decrease announcement: “[Amount] off [product]!”
- Referral program announcement:”Earn $[amount] for every friend you refer!”
- Webinar recording availability:”Missed the webinar? Here’s the recording!”
- “You might be interested in this.”[Related products/services/content]
Cold Call Email Subject Line
- Are you tired of (problem)? We have the perfect solution!”
- “Introducing (new product or service)!”
- “(Product or service) is now available in (location)!”
- “Special offer for (target market)!”
- “(Product or service) is now available online!”
- “Now available: (product or service)!”
- “(Product or service) is now on sale!”
- “New lower price on (product or service)!”
- “(Product or service) is now available in (new color or style)!”
- “Order now and get (free shipping/a free gift/etc.)!”
- “Thank you for your recent purchase of (product or service).”
- “We’re sorry, this offer has expired.”
- “You’re invited: (event name and date/time).”
- “(Number) ways to use (product or service).”
- “How to (solve a common problem).”
- “Introducing our newest team member: (name).”
- “From our CEO: a message about (company news).”
- “Q&A with (name of expert): everything you need to know about (topic).”
- “(Number)-day trial of (product or service).”
- “Customer testimonials: see what others are saying about (product or service).”
- Keep these tips in mind and you’ll be sure to write cold call email subject lines that grab attention and get results!
Good Subject Lines for Cold Emails
- Have we met before?
- I’m a big fan of your work.
- I’m reaching out on behalf of [Mutual Connection]
- Thought you might appreciate this
- Quick question about [Topic]
- Are you the right person to speak to about [Topic]?
- Hoping to connect with you about [Topic]
- Request for 15-minute chat
- Connecting two dots for you
- Appreciate your help with this!
- You’re the perfect person for this
- Let me know if you’re free for a quick chat on [Date] at [Time]?
- Researching and looking for advice
- [Your name] + [Your company] just launched!
- [Celebrity/High authority figure] recommended I reach out to you
- “I just saw your post and thought you might find this helpful”
- “Can I buy you coffee?” (Great for when you live in the same city)
- “We are both passionate about [x]” (find something in common)
- “You’re recently updated your website/social media profile, so I thought it would be a good time to connect”
- “I’ll be in your city for [event] and would love to meet up”
B2b Cold Email Subject Lines
- “Are you the right person to speak to about [topic]?”
- “Can I ask for 2 minutes of your time?”
- “Can we arrange a call to discuss [insert topic]?”
- “I’d like to invite you to [event]”
- “I think we can help each other out”
- “I’m reaching out about [topic]”
- “Just following up…”
- “Quick question about [topic]”
- “thanks for speaking at [event]”
- “Thought you might be interested in [event/article]”
- “[topic] – my two cents”
- “[topic]? Let me know if you’re free for a chat”
- “[resource] for [topic]”
- “[webinar] on [topic]”
- A better way to do [task]”
- Are you free for a quick call on [date and time]?
- As promised, here’s the recording of our call
- Can we schedule a brief call on [date and time]?
- Here’s what I suggest we do next…
Cold Email Subject
- “I’m a big fan of your work!”
- “We’re kindred spirits!”
- “I have an idea for you!”
- “You’re going to love what I have in store for you!”
- “Can I pick your brain?”
- “Thank you for your inspiration!”
- “I’m honored to connect with you!”
- “You’re my hero!”
- “Your work has changed my life!”
- “Will you be my mentor?”
- “I owe you so much!”
- “Your success is my motivation!”
- “How can I help you?”
- “Is there anything I can do for you?”
- “Thank you for your time!”
- “Your input is invaluable to me!”
- “You are wise beyond your years!”
- “Seeing things from your perspective has really helped me grow!”
- “I would be lost without you!”
- “You are such a blessing in my life!”
I hope that this article has given you some good ideas for cold email subject lines that you can use in your own business. If you have any other great tips, please share them in the comments below. And, as always, if you need help with your cold emailing strategy, feel free to contact us. We’re always happy to help!